Essential arguments,


Pitchcraft training for startup accelerators, corporates and individuals.

Your ideas are only as good as your ability to

explain, impress and convince

decision makers in meetings, pitching events and emails.

Get funded.

Win competitions.

Attract best talent.

Acquire budgets.

Win clients.

Partner up.

Get promoted.

Viki Pavlič

I'm a lean innovation coach specialized in pitchcraft.

My background is mechanical engineering and

user-centred design.

I empower innovators with the skill to move others because ideas are only as good as our ability to communicate them.


More info on LinkedIn

Lecturer at

Delft University of Technology

Profile page


"...and that was such a good feeling!

I really felt like the star of the night!"

- Julian Jagtenberg [LinkedIn], co-founder Somnox

      🏆 Winner: Philips Innovation Audience Award 2017

      🏆 Winner: ASML Young Makers Award 2018

      🏆 Winner: ASN Bank Wereldprijs 2017

- Lotte Leufkens [LinkedIn], founder CloudCuddle

   🏆 Winner: Student Entrepreneur of the NL 2017

   🏆 Winner: TEDx Amsterdam Startup Award 2017

   🏆 Winner: TUDelft Inspiration Award 2018

" made me realize; where are

the weaknesses in my business and

how am I going to overcome them."

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The PitchCraft Guide©

One-pager that helps you craft an audience-centered storyline for your pitch.


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